¿what do you need quality


quantity of clics?

Working the SEM positioning with PZT can lead you to even both

We explain this to you in

 5 steps

And with an example


Imagine an insurance company interested in getting only good drivers

That is, drivers whose casualty records are almost clean, and for whom it is possible to offer insurance with very low premiums.

To carry out this marketing action, the company has a very tight budget, so it decides to use the digital medium.


What would this insurance company do?

Call their digital marketing agency


And what would your digital marketing agency do?

Pull manual to develop the typical Google Ads campaign

And ¿what would we have done in PZT?

Not to pull from manual, but from imagination and present something like this

And what would users interested in enjoying a Porsche do?

Go to a landing page like this:


And ¿why would our proposal be more effective?

as in the other agency’s proposal, the message is addressed to good drivers. But unlike that, in ours the incentive serves of filtro to qualify the driver. Anyone who wants to enjoy the Porsche for a week should give us the name of their current insurance company and the years, which has been customer. And as companies share and cross-reference information using the SINCO database, it is very easy to know whether it is a good driver or not.
it would provide us with commercially relevant information, not data from someone who just wants to win an iPad.
Because ...
By using a more notorious and less conventional display message and a very attractive incentive in the pieces, the CTR would increase and therefore its cost would be reduced.
In the case of Google Ads, we would not bid for words like car insurance, etc… because they would greatly increase the cost per purchase, and it would make no sense to do so because we are only looking for good drivers
And the most important thing
Such a campaign could be done with an investment of only 20€ per day and a duration of one month, which is an ideal time to see your eficacia. Apart from this, renting a late model Porsche Boxster a week cost about 650€, which is a lot less than a state-of-the-art iPad.
Do you want something like this for your products or services?

Then let us make a proposal without any commitment but with all our efforts

Call us at 913 202 884 or send us a form